THE IMPORTANCE OF STRATEGY

Strategy is key in the MBA admissions process. With some schools rejecting over 85% of all applicants, how you
tell your story is as important as what you have to say. Similarly, whether you convey your unique strengths and
attributes effectively can make all of the difference between acceptance and rejection. Unfortunately, many MBA
candidates fail to include a compelling blend of topics in their applications that highlight their strengths and
minimize their weaknesses. They also fail to convey their unique mix of traits that make them an excellent pick for
top MBA programs. We are experts at helping clients to highlight their strengths and address any existing weaknesses.
When providing our excellent one-to-one services, we first assess the overall record of our clients to determine their
most outstanding achievements and attributes. We then brainstorm with candidates about the ideal content for each
essay, helping to ensure that our clients weave information about a compelling blend of accomplishments—professional,
academic, extracurricular, and personal—into their overall application. By working with clients on all essays for each
specific application, we help ensure that each essay adds valuable information to the overall application, underscoring
the uniqueness and strengths of the candidate.
 
After helping our clients outline the best content for each essay, we edit the first drafts of these essays, providing
a line-by-line edit of each essay with detailed feedback on ways to strengthen the essays further. At that time,
our clients amend their essays as needed and we then help candidates polish their final drafts. As we edit, we help
to improve the essays dramatically, strengthening their strategic content while also improving their focus, voice,
structure, content, logic, flow, and grammar.

Our clients applaud our excellent work:

“I applied to four top MBA programs a few years ago and was not accepted by any of the programs.
However, during this year’s round (which was much more difficult than the competition of a few years ago),
I was accepted to Harvard, Wharton, Columbia, and Yale. I am the same person with similar GMAT scores
relative to other students' GMAT scores. The difference was in the manner that Dr. Watts helped me
POSITION myself in the essays.”

- MBAadmit.com client admitted to Harvard, Wharton, Columbia and Yale

“Dr. Watts played an incredible role in my application process. From the first moment we talked during
the strategy session, I knew that I was in good hands. She devised a remarkable strategy that capitalized
on my strengths and trivialized my weaknesses. Dr. Watts did a tremendous job helping me revise my
essays. She gave me concrete feedback regarding areas that needed improvement. In addition, she worked
directly with my recommendation writers to help them create an optimal complementary picture of my
personality. I couldn’t believe that I was accepted to Columbia considering my low GMAT score! I think it
is perfect proof that Dr. Watts is a true strategist. I would warmly recommend her services to any applicant
who wants to get into the top-10 MBA programs.”

- MBAadmit.com client admitted to Columbia GSB

For more testimonials, click here.